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ABOUT PCE

Developed by Yinghe Exhibition after eight years of intensive cultivation in the personal care industry, the Yinghe Personal Care Exhibition has grown into a core hub for the sector focusing on commercial value creation and empowering enterprises to achieve business growth.

To be held at Shanghai New International Expo Centre from October 28 to 30, 2026, the exhibition leverages the vigorous industrial clusters in the Yangtze River Delta. Benefiting from Shanghai’s dual advantages as an international trade gateway and a pivotal cross-border e-commerce hub, it precisely assembles premium global purchasers and omnichannel buyer resources.

Focused on full industrial chain convergence, the Yinghe Personal Care Exhibition covers diversified categories including oral care products, shampoo & body care supplies, sanitary articles and personal care electrical appliances, gathering core industrial resources spanning upstream raw materials to downstream terminal services. Furthermore, the show provides 365-day online business matchmaking services all year round. Breaking the time and geographical limits of offline expos, its dedicated online matching channel facilitates uninterrupted supply-demand docking, helping enterprises secure targeted cooperation and realize sustainable commercial upgrading and growth.


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视频封面
Product Scope
Sanitary Products
Home Care
Personal care tools
Personal Care
Facial care
Healing Fragrance
House cleaning
Oral care
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Concurrent Forum

2026 Yinghe Personal Care Expo · Program at a Glance
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Oct. 28th 6 Sessions Forum Hall · M45 Meeting Room
Forum Hall9:30 – 10:30

2026 Yinghe Personal Care Expo Opening Ceremony 2026 PCE Annual Personal Care Awards Ceremony

Forum Hall10:30 – 12:00

2026 China Oral Health New Initiative Forum on High-Quality Development & Innovation of Oral Care Products

PartnerChina Oral Care Industry Association
Supported byLiandanlu
M45 Meeting Room10:30 – 12:00

Cosmetic Raw Material Innovation & Standard Building Forum Green Manufacturing · Source Innovation

PartnerJiangsu Daily Chemicals Industry Association
Supported byNanjing Wild Plant Comprehensive Utilization Research Institute × Nanjing Forestry University × Nanjing Tech University × Jiangnan University × MISIFU
Forum Hall13:00 – 15:10

2026 Body Care Innovation Forum From Great Scent to Great Sales: A Breakthrough Playbook for Body Care Product Innovation

OrganizerRihua Zhiyun × Shuangma Fragrance
Co-hostedEvonik × Liby
M45 Meeting Room13:30 – 16:30

Riding the Global Wave, Winning with Quality Frontline Insights on Chinese Cleaning & Personal Care Products Going Overseas

PartnerFujian Daily Chemicals Chamber of Commerce
Supported byBotare × Liby × Intertek
Forum Hall15:15 – 16:45

2026 Natural Ingredients Innovation Forum Innovative Natural Ingredients Driving Differentiation for Personal Care Products

OrganizerYinghe Exhibition
Supported byNovonesis
Oct. 29th 8 Sessions Forum Hall · M45 Meeting Room · M46 Meeting Room
Forum Hall10:00 – 11:40

2026 Fabric Care Innovation Forum Launch & Deep Dive: 2026 China Fabric Care Fragrance Trend White Paper

OrganizerRihua Zhiyun
Co-organizerMagic Mirror Insight × dsm-firmenich × Liby
M45 Meeting Room10:30 – 12:30

Connecting New Momentum in Home Care Special Forum on the Digital High-Quality Development of the Daily‑Chemical Industry

PartnerZhejiang Daily Chemicals Industry Association
Forum Hall13:00 – 14:40

2026 Social Commerce Innovation Forum AI‑Empowered: From Seeding to Conversion, a Growth Playbook for Personal Care & Household Brand E‑commerce

OrganizerYinghe Exhibition
Co‑organizerXiaohongshu × Baidu × Youzan New Retail × Moligroup
M45 Meeting Room13:00 – 14:30

2026 Cross‑Border Marketing Innovation Forum Growth Playbook for Cross‑Border Own Brands in Personal Care & Household

OrganizerYinghe Exhibition
Co‑organizerHugoCross
M45 Meeting Room14:30 – 16:20

2026 Cross‑Border Marketing Innovation Forum B2B Foreign‑Trade Lead Generation Forum for Personal Care & Household Manufacturers

OrganizerYinghe Exhibition
Co‑organizerDashu Cross‑border × Xinhua Business × NetEase
Forum Hall14:40 – 16:00

2026 Social Commerce Innovation Forum Private‑Domain Distribution Growth Playbook for Personal Care & Household Brands

OrganizerYinghe Exhibition
Co‑organizerYouzan Distribution × Shanghe Shangqiao
M46 Meeting Room10:00 – 12:00

Supply‑Demand Matchmaking Meeting

OrganizerYinghe Exhibition
M46 Meeting Room13:00 – 17:00

China Healthy Oral Health Miles Oral Health Public Welfare Advocate Training

PartnerChina Foundation for Oral Disease Prevention & Control

Note: All information is subject to the organizer's final on‑site announcement; guest speakers and full agendas are detailed at each session's venue.

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