Past Reviews

    Guangzhou Minghua Fragrance｜Xie Baojun, Deputy Director of Daily‑Chemical Application Department

  This exhibition delivered good publicity and brand exposure for us. We were honored to communicate and exchange ideas with major players including Yunnan Baiyao. We fully presented our signature raw‑material series including agarwood‑tea and agarwood‑based products to clients. We believe Minghua Fragrance will keep bringing greater value to partners in the future.

  Jiangxi Dent Technology｜Zhou Min, Sales Supervisor

  We showcased our popular facial care, body wash and toothpaste lines, as well as best‑selling products from our cooperative clients. The show brought abundant industry resources and generated multiple intended orders for our business.

  Guangdong Tusi Bio｜Lai Jieyan, Product Manager

    We brought fruit‑flavored toothpastes, teeth whitening strips and whitening kits, items with strong sales performance in European and American markets. This platform helps our brand gain wider recognition across China and worldwide.

  Savita (Guangzhou) Health Pharma｜Cai Meixi, Product Manager

  We appreciate the organizer for offering this exhibition opportunity. Many brand operators got to view our innovative new oral‑care items. Savita focuses on original oral‑care technologies and provides brands with inspiring directions covering novel ingredients, dosage forms and materials.

  Best's Health Group｜Mei Bao, President

  We exhibited our best‑selling intimate gel series which performs excellently on e‑commerce channels. Long‑term exhibition participation helps build stable client trust. Visitor quality is highly targeted, and we achieved rewarding results at this show.

  Meiha Pharmaceutical Group｜Zhang Xiangli, Marketing Director

  Founded in 1998, Meiha is an original manufacturer specialized in men’s and women’s intimate care. This was our debut at PCE Expo. We connected with high‑quality professional buyers who clearly presented their channel demands.

  Zhejiang Keli Technology｜Manager Lin

  We showcased solid‑state detergent products including fully‑dissolvable laundry sheets, anti‑color‑transfer sheets and newly‑developed pet‑cleaning lines. We gained new client resources and brand exposure. Positive market feedback strengthened our confidence that solid‑state detergents represent the future of cleaning industry.

  Shanghai Belije Daily Chemical｜Zhang Li, Partner

  This is our third time joining PCE YingHe Expo. Our highlight was anti‑color‑transfer fragrance laundry sheet, an exclusive all‑in‑one solution for home and travel use. Every show brings us precise buyers and satisfactory business connections.

  China Oral Care Industry Association｜Gao Wenying, Secretary‑General

  Two major challenges exist in national oral health:

  1. Adult twice‑daily brushing rate stays merely 36%, far below over 80% in many developed economies;

  2. Childhood caries prevalence keeps rising.

  Key upcoming work directions:

  1. Expand popular‑science outreach to wider communities;

  2. Raise awareness among teachers, parents and students on oral‑systemic health links;

  3. Promote oral‑health facilities on campus to foster lifelong healthy habits.

  Zhejiang Daily‑Chemical Industry Association｜Zhao Haiqiang, Secretary‑General

  Enterprises shall prioritize product quality & safety, pursue sustainable green development and boost technical innovation for competitiveness. The association will advance policy research, information sharing, standard‑setting, R&D support, international cooperation and talent training, to lift overall competitiveness of China’s daily‑chemical sector.

  Shandong Daily‑Chemical Industry Association｜Han Li, Vice‑President

  Innovation remains central: technological R&D, brand cultivation and channel exploration drive enterprise growth. Local governments release supportive policies for beauty & personal‑care industries. Industry associations should capture market changes, offer policy suggestions and build exchange platforms for supply‑chain collaboration across provinces.

  Fujian Chamber of Daily‑Chemical Enterprises｜Xie Jingyi, Secretary‑General

  The daily‑chemical industry faces stricter regulations and increasingly sophisticated consumer demands. Product‑form upgrading becomes critical: differentiated forms improve user experience, efficacy performance and market attractiveness amid intensified competition.

  Pudong Shanghai Commercial Federation｜Jiang Zhimin, President

  Under digital‑transformation and new‑quality‑productivity trends, SMEs may achieve stable growth via four approaches: define unique market positioning; streamline product portfolio and focus on core items; deliver premium differentiated services instead of price competition; participate in professional exhibitions to capture market intelligence and business insights.

  Shantou Toothbrush Association｜Lin Jian, President

  Health awareness keeps rising. Short‑video platforms generate massive oral‑care content. For brands leveraging new media, user‑centric valuable and authentic long‑term interaction converts traffic into loyal followers and builds solid brand moat.

  I. PCE YingHe Personal Care Expo · Shanghai Launch Ceremony

  Guo Qiang, Chairman of China Oral Care Industry Association delivered opening remarks. Over 100 pre‑show orders were secured with more than 3 million online exposures; over 100 exhibitors specialized in oral‑care products. Zhu Shaolong, Executive Deputy Director of China General Chamber of Commerce also addressed the ceremony. PCE Expo serves not only as trading & display platform, but also an innovation hub for cross‑sector integration, boosting immersive personalized consumption scenarios and green‑healthy consumption trends.

  II. PCE 2025 NewJoy Award Ceremony

  Held alongside the launch ceremony, NewJoy Award is PCE’s flagship honor designed to elevate brand exposure and guide high‑quality industry development. Selection criteria emphasize innovation potential. Awards cover NewJoy Brand Award, NewJoy Manufacturing Award, NewJoy Supply Award and Golden Sourcing Officer. Slogan: Source goods & expand channels at YingHe Personal Care Expo.

  III. 9th Session 2nd Council Enlarged Meeting

  Hosted by China Oral Care Industry Association on Nov.3, 2025 in Shanghai, themed “Accelerate Digital‑Intelligent Empowerment for High‑Quality Development”. PCE closely partnered with this conference, showcasing cutting‑edge oral‑care technologies, innovative goods and digital‑transformation achievements. It connected industry decision‑makers, enterprises and ecosystem partners, consolidating consensus for high‑quality development and domestic‑foreign trade integration.

  IV. 3rd Personal‑Care Technology Regulation & Innovation Summit

  Gathering global leaders, scholars and entrepreneurs, focusing on global regulatory shifts and technical innovation. It functions as a full‑chain platform for trend analysis, matchmaking and demo displays to seize opportunities within the trillion‑dollar market.

   Key Topics

  Application of Recombinant Human Lysozyme in Oral Care   丨   Zhan Quan   丨   R&D Technical Director, Heyuan Bio Plant‑Molecular Medicine Research Institute

  Oral Probiotics: Core Engine for Next Billion‑Dollar Oral Track   丨   Dr. Liu Liangting   丨   Director of Basic Research, Junyao Runying Research Institute

  Predict‑Verify‑Win: Popular Personal‑Care Claims & Innovative Solutions   丨   Cai Anrui    丨   Principal Technical Expert, Intertek Health & Beauty Efficacy Evaluation Center

  V. Steady Growth‑ 2nd E‑Commerce New‑Growth Forum 2025

  E‑commerce experts from home and abroad analyzed personal‑care business trends, compliance standards and practical growth strategies, helping merchants improve operational performance and sales volume.

  Key Topics

  Full‑Domain Operation: How Emerging Brands Enter the Market   丨   Qi Yi   丨   East China Business Lead, Zhuiji Media

  Cultural Breakthrough: Brand Building from Cut‑throat Competition to Billion‑Yard Growth   丨   He Man   丨   Taobao University Certified Lecturer

  Private‑Domain Growth in Stock‑Market Era   丨   Ye Tong   丨   Private‑Domain Marketing Expert, Youzan Headquarters

  Cost‑Reduction & Efficiency‑Boost: Digital Human Reshaping Personal‑Care E‑commerce   丨   Liao Guibin   丨   East China Lead, Baidu Marketing & E‑commerce

  Southeast‑Asia Cross‑border E‑commerce & Skincare Market Insight   丨   Michael   丨   Market Analysis Director, Daxu Cross‑border

  New Opportunities for Taobao Cross‑border: Easy Path to Overseas Expansion   丨   Wei Cheng   丨   East China Lead, Taobao Global

  VI. 3rd TOP Omni‑Channel Sourcing Fair

    This sourcing fair gathered core omni‑channel partners. Buyers including Xinhua News Agency, Youzan, Dewu, Yonghui Superstores attended, alongside top KOLs and group buyers. Factory‑direct supply eliminated intermediate links, building efficient matchmaking platform connecting premium personal‑care goods with diversified consumption scenarios.

  VII. Innovative Upgraded Consumer Goods & NewJoy Premium Zone