The 8th Shanghai International Home Cleaning Expo 2026
PersonalCareExpo · YingHe
The 8th Shanghai International Home Cleaning Expo 2026
Co‑Organizer: Liby Daily‑use Chemical Zhiyun
Date: October 28‑30 | Venue: Shanghai New International Expo Centre
Crafted by YingHe Exhibition and co‑organized by Liby Daily‑use Chemical Zhiyun, Shanghai International Home Cleaning Expo has built a mature and well‑established operation system through multiple editions. It integrates full‑chain resources of home & personal care industry and serves as a premium business hub for Chinese and international enterprises. Held at Shanghai New International Expo Centre from October 28‑30, 2026, the show assembles high‑quality global buyers and omni‑channel purchasing power. Leveraging industrial resources and channel advantages from both co‑organizers, it delivers a high‑impact professional event featuring concentrated buyer attendance and precise supply‑demand matching.
Concurrent Events
Green Home‑Cleaning Innovation Forum (Hosted by Liby Daily‑use Chemical Zhiyun)
Focus on eco‑friendly low‑carbon formulations, natural degradable raw materials, decontamination technology upgrade, household scenario segmentation, plastic‑reduction packaging and new production processes. Discuss premium‑grade development of green home‑care products, compliance quality control and innovative OEM trends.Personal Care Innovation Forum (Hosted by Liby Daily‑use Chemical Zhiyun)
Focus on functional formula innovation, natural zero‑additive R&D, targeted care technology, population‑oriented customization, premium packaging design and production‑process optimization. Cover OEM/ODM manufacturing, regulatory compliance and new‑channel operation strategies.Wet Wipes Industry Innovation Forum (Hosted by YingHe Exhibition)
Focus on non‑woven new materials, bacteriostatic formula technology, flushable & degradable processes, functional scenario segmentation, production‑equipment upgrade and industry compliance standards. Explore high‑end transformation, sustainable development and full‑chain collaborative innovation for wet‑wipe sector.Marketing Innovation Forum (Hosted by Youzan)
Analyze omni‑channel marketing approaches including new retail, short‑video operation and private‑domain traffic in AI era. Share practical strategies for brand growth and channel conversion.Detergent Innovation Forum (Hosted by Liby Daily‑use Chemical Zhiyun)
Focus on enzyme‑active formulas, fragrance‑retention technology, low‑foam easy‑rinse processes, concentrated portable innovations, mild mother‑baby‑safe detergents and functional iteration. Interpret new consumption trends, channel transformation and cross‑border export opportunities for detergent industry.Boundless Fragrance Innovation Forum (Hosted by Shanghai Daily‑Use Chemical Industry Association)
Focus on natural perfume application, high‑end perfumery techniques, national‑trend IP co‑branding, scenario‑oriented fragrance customization, mass‑production craftsmanship and fragrance‑supply‑chain upgrade. Uncover opportunities for hit‑product development, brand premiumization and cross‑sector integration between home‑care and personal‑care.Chief Buyer Forum (Hosted by Shanghai Pudong New Area Commerce Federation)
Decode product‑selection logic, new‑item incubation and omni‑channel blockbuster‑building rules under new‑consumption background. Address differentiated demands from multi‑format channels, empower product iteration and sustainable channel growth with innovative sourcing insights.Packaging Innovation Forum (Hosted by Shanghai Daily‑Use Chemical Industry Association)
Focus on aesthetic design, eco‑friendly packaging and functional packaging. Share cost‑efficiency solutions and connect participants with premium packaging‑supply resources.
*Provisional, final agenda subject to pre‑show release
Visitor Categories
| Wholesalers, Traders, Agents & Distributors |
| Supermarkets, CS Stores, Chain Stores, Pharmacies, Hotels |
| Group Purchasers, E‑commerce & New‑retail Operators |
| Research Institutions, Industry Associations, Media Representatives, etc. |
The 2025 PCE Shanghai Home‑Cleaning Expo recorded 15,264 on‑site attendees, demonstrating strong market appeal and scale advantages. The exhibition brings together home‑care brands, chain retailers, distributors & agents, group/gift purchasers, e‑commerce & new‑retail operators, industry associations and government representatives. It serves as a professional platform for exhibitors to connect with purchasing sources, optimize supply‑chain layout, enhance product value and expand e‑commerce channels, facilitating industrial resource integration and progress.
Professional Buyers
Scope of Exhibits
Personal Care Products
Shampoos, hair conditioners, body washes, toilet soaps, facial cleansers, hand washes, facial soap bars, makeup removers, oral care products, etc.Household Cleaning Products
Dishwashing liquids, heavy‑duty degreasers, toilet cleaners, descaling agents, range‑hood cleaners, fruit‑vegetable detergents, sanitizing liquids, etc.Fabric Care Products
Laundry liquids, laundry powders, laundry pods, laundry soaps, laundry sheets, laundry fragrance beads, fabric softeners, bleaching agents, etc.Perfume & Fragrance Products
Various perfumes, fragrance goods, aromatherapy articles, natural fragrances, etc.Disinfection & Antibacterial Products
Disinfectants, air fresheners, deodorizing antibacterial agents, fruit‑vegetable antibacterial preservatives, pet cleaning & care liquids, etc.Raw Materials, Flavors & Fragrances
Daily‑use chemical raw materials, production equipment, technical services and testing solutions, etc.OEM/ODM Services, Packaging, Manufacturing Equipment and Other Related Products
Selected Exhibitors
4th TOP Omni‑Channel Sourcing Matchmaking Conference
Chain Supermarket & Pharmacy Match‑up Session
National chain supermarkets including Freshippo, HotMaxx, Shanghai Shuyonghui, China Resources Vanguard, JD 7‑Fresh, Watsons; major pharmacy chains such as Huashi Pharmacy, Yifeng Pharmacy, Guodafumei, Laobaixing Pharmacy, Leiyunshang, Shanghai Pharmacy, Dingdang Smart Pharmacy are invited for targeted business matching with exhibitors.New‑Retail & Private‑Domain Sourcing Session
Nearly 30 top‑tier private‑domain and new‑retail platforms with annual GMV over 100 million RMB will attend for sourcing: Jingling Group, Ai Inventory, NianGao Mama, Meishe Selection, Xingtao Preferred, Caiyan Group‑Buy, Fanxiang Technology, Modu Little‑Big King, Husenghuo Private‑Domain Live, Xiawucha Group‑Buy, No.7 Alliance, Lejia Premium Collection, etc. Break traditional supply‑demand barriers and advance deep collaboration across whole industry chain.MCN & E‑commerce New‑Channel Sourcing Session
Top MCN agencies including Tisu, Gouxuan Youmi, Chanxuan; multi‑million‑fan influencers such as Lier Baby, Dolphin Surprise Society, TVB Go‑Shopping, Christy Chung; Xinhua News Agency, Youzan, Dewu, Tuan‑Mai‑Mai & Meituan Optimal, flagship e‑commerce stores, European cross‑border platforms and Global Trade Pass for one‑on‑one sourcing negotiations.
Core Exhibitor Services
Daily‑use Chemical Raw‑Material Insights:
Track real‑time raw‑material price trends, receive market fluctuation alerts and optimize procurement costs scientifically.
Channel Development:
Precisely connect with nationwide distributors, supermarkets, e‑commerce, cross‑border and live‑stream buyers, open up online‑offline sales channels.
Supply‑Demand Platform:
Publish raw‑material / packaging / OEM supply‑demand info with one click; match high‑quality upstream‑downstream resources before exhibition.
Financing Support:
Connect with industrial funds and financial institutions; access exclusive roadshow opportunities and supply‑chain‑finance solutions.
Industry Report Library:
Obtain exclusive annual research reports and segment‑track data to capture industrial trends and consumer insights.
Digital Empowerment:
Accelerate brand digital transformation with integrated marketing, operation and management solutions.
Forum Partnership:
Exclusive speaking slots for exhibitors. Deliver presentations to hundreds of senior executives and core buyers to build brand authority.
Show Schedule:
Shanghai: Oct 28‑30, 2026｜Shanghai New International Expo Centre
Guangzhou: Apr 15‑17, 2027｜Guangzhou Haizhu International Convention & Exhibition Centre
Contact Information
Company: Shanghai YingHe Exhibition Service Co., Ltd.
Address: Room 1001, Building 34, No.258 Xinzhuan Highway, Shanghai
Tel: +86‑21‑64512629
E‑mail: david@yingheexpo.com
Website: www.spcexpo.vip
