The 8th Shanghai International Personal Care Expo 2026

PersonalCareExpo · YingHe

The 8th Shanghai International Personal Care Expo 2026

October 28‑30   |   Shanghai New International Expo Centre

Organized by YingHe Exhibition, PCE Personal Care Expo has been deeply rooted in the personal‑care industry for eight years. It has become a core hub for the sector to deliver commercial value and drive corporate growth. Taking place at Shanghai New International Expo Centre from October 28‑30, 2026, the show leverages Shanghai’s dual strengths as an international trade gateway and a cross‑border e‑commerce hub. It brings together high‑quality global purchasers and full‑channel buyer resources to build a world‑class personal‑care trading platform for precise supply‑demand matching.

Centered on full‑industrial‑chain resource aggregation, PCE covers core resources ranging from upstream raw materials to downstream end‑user services. Meanwhile, 365‑day online business matching services are continuously provided to break time and geographical limits of offline exhibitions. Exclusive online channels are available for year‑round supply‑demand matchmaking, helping enterprises access resources and achieve business upgrading and sustainable growth.

Strategic Partners

Visitor Categories

The 2025 PCE Shanghai Personal Care Expo recorded 15,264 on‑site visitors, demonstrating strong industry appeal and scale advantages. The exhibition gathered high‑quality audiences including personal‑care brands, chain stores, distributors & agents, group & gift purchasers, e‑commerce & new‑retail players, industry associations and government representatives. It serves as a professional platform for exhibitors to connect with purchasing sources, optimize supply‑chain layout, enhance product value and expand e‑commerce channels, facilitating industrial resource integration and development.

Professional Buyers

Scope of Exhibits

• Sanitary Care Products

  Cleaning wipes, flushable wet wipes, menstrual care products, incontinence care, diapers, pull‑up pants, disposable & portable personal hygiene goods, etc.
  

• Household Cleaning & Washing Products

  Laundry detergents, laundry pods, scent beads, fabric softeners, fruit‑vegetable cleaners, dishwashing liquids, heavy‑duty cleaners, toilet cleaners, drain cleaners, disinfectant liquids, etc.

• Household Health Care

  Disinfection products, cooling patches, iodophor swabs, band‑aids, medical cotton balls / swabs, infrared thermometers, face masks, warm patches, mosquito repellent products, etc.

• Personal‑Care Appliances & Tools

  Hair dryers, hair combs, bath tools, shavers, hair removal devices, nose hair trimmers, nasal irrigators, hair curlers, beauty devices, comedone extractors, nail clippers, etc.

• Body & Hair Care Products

  Body wash, body scrubs, body lotions, hand‑foot care, hair‑removal cream, baby‑child care products, shampoo, hair conditioner, hair mask, volumizing powder, hair oil, hair spray, scalp care serums, etc.

• Facial Care Products

  Cleansers, toners, essences, facial masks, creams, lotions, sun‑care products, exfoliants and other facial skincare items.

• Oral Care Products

  Toothbrushes, water flossers, toothpaste, mouthwash, dental floss, whitening strips, teeth whitening supplies, orthodontic toothbrushes, denture care, tongue scrapers, etc.

• Aroma & Wellness Products

  Perfumes & body sprays, scented candles, aroma diffusers, scented body lotion, solid perfume, car fragrance, fragrance gift sets, etc.

• Manufacturing Supply Chain

  Contract manufacturing, OEM & ODM, co‑development, packaging & raw materials, production equipment, marketing services, testing services and other related products;
  

• OEM / ODM Manufacturers & Other Related Products

Selected Exhibitors

Exhibitor Testimonials

• Mr. Zhu, General Manager, Haining Baihe Cleaning Products Co., Ltd.:

      This marks our fifth year participating in PCE Personal Care Expo. Since our first participation in 2021, this show has become an annual must‑attend industry event. We can meet diverse buyers with clear purchasing intentions and gain valuable business resources. Over the years, the exhibition has brought substantial returns. It helps us deliver our brand to targeted channels and raise industry influence. We have full confidence in our products and the show’s value. We will keep cooperating with YingHe Exhibition in the future.

• Ms. Lin, Manager, Zhejiang Keli Technology Co., Ltd.:

      At this show we mainly present solid‑state cleaning products: fully‑dissolvable laundry sheet series, anti‑color‑transfer products, plus our newly‑developed pet cleaning lines. We achieved customer accumulation and brand exposure. Positive feedback from buyers strengthened our confidence in solid‑form cleaning solutions. We believe solid‑state cleaning represents the future direction of the cleaning industry.

• Lai Jieyan, Product Manager, Guangzhou Tusi Biotechnology Co., Ltd.:

      We showcased our popular facial‑care, body‑care and toothpaste ranges, alongside outstanding products from our partner brands. This exhibition connected us with abundant resources and secured many high‑quality intended orders.

• Business Manager, Shandong Hengfa Sanitary Products Co., Ltd.:

      Our company boasts annual output close to 2 billion RMB and long‑term industry experience. Our product portfolio covers sanitary care, maternal‑infant care and elderly care, which highly match PCE’s audience profile. We expanded OEM / ODM businesses and displayed our self‑owned brands. We have already reserved our booth for next edition and look forward to better results.

Concurrent Events

• Oral Care Innovation Summit
  Organizers: China Oral Care Industry Association | Jiangsu Toothbrush Association | Shantou Toothbrush Association | YingHe Exhibition
      Focus on toothpaste industry, oral‑care new consumption, oral appliances, manual toothbrushes and oral accessories. Gather authoritative experts and leading enterprises to explore innovation paths for the oral‑care sector.

• Home & Personal‑Care Innovation Summit
  Organizers: Liby Zhiyun | Shanghai Daily‑Use Chemical Industry Association | YingHe Exhibition
      Cover green home‑care, detergent innovation, personal washing‑care, fragrance trends and wet‑wipe industry. Link upstream‑downstream players and interpret industry trends and practical innovation cases.

• Chief Buyer Forum
  Organizer: Shanghai Pudong New Area Commerce Federation
      Analyze product‑selection logics, new‑item incubation and hit‑product building under new‑consumption trends. Address differentiated channel demands and empower product iteration and sustainable channel growth.

• Marketing Innovation Forum
  Organizer: Youzan
      Interpret full‑channel marketing practices including new retail, short‑video operation and private‑domain traffic in the AI era. Share real‑world strategies for brand growth and conversion improvement.

• Packaging Innovation Forum
  Organizer: Shanghai Daily‑Use Chemical Industry Association
      Focus on aesthetic design, eco‑friendly packaging and functional packaging. Present cost‑optimization solutions and connect exhibitors with premium packaging‑supply resources.

*Subject to change, final agenda to be released before show opening

Forum Cooperation: Exclusive speech application for exhibitors. Cover raw‑material, product and marketing topics. Deliver your brand message to hundreds of industry executives and core buyers and build authoritative brand influence.

4th TOP Omni‑Channel Sourcing Matchmaking Conference

• Chain Supermarket & Pharmacy Match‑up Session
      Invite national chain supermarkets including Freshippo, HotMaxx, Shanghai Shuyonghui, China Resources Vanguard, JD 7‑Fresh, Watsons; together with major pharmacy chains such as Huashi Pharmacy, Yifeng Pharmacy, Guodafumei, Laobaixing Pharmacy, Leiyunshang, Shanghai Pharmacy, Dingdang Smart Pharmacy for one‑on‑one business negotiations with exhibitors.

• New‑Retail & Private‑Domain Sourcing Session
      Nearly 30 top‑tier private‑domain and new‑retail platforms with annual GMV over 100 million RMB will attend on‑site, including Jingling Group, Ai Inventory, NianGao Mama, Meishe Selection, Xingtao Preferred, Caiyan Group‑Buy, Fanxiang Technology, Modu Little‑Big King, Husenghuo Private‑Domain Live, Xiawucha Group‑Buy, No.7 Alliance, Lejia Premium Collection. Break traditional supply‑demand barriers and deepen cross‑chain collaboration.

• MCN & E‑commerce New‑Channel Sourcing Session
      Top MCN agencies such as Tisu, Gouxuan Youmi, Chanxuan will participate. Welcome multi‑million‑follow influencers including Lier Baby, Dolphin Surprise Society, TVB Go‑Shopping, Christy Chung. Cooperate with Xinhua News Agency, Youzan, Dewu, Tuan‑Mai‑Mai & Meituan Optimal, flagship e‑commerce stores, European cross‑border platforms and Global Trade‑Link for on‑site one‑to‑one sourcing talks.

Show Schedule:
Shanghai: Oct 28‑30, 2026｜Shanghai New International Expo Centre
Guangzhou: Apr 15‑17, 2027｜Guangzhou Haizhu International Convention & Exhibition Centre

Contact Information

Company: Shanghai YingHe Exhibition Service Co., Ltd.
Address: Room 1001, Building 34, No.258 Xinzhuan Highway, Shanghai
Tel: +86‑21‑64512629
E‑mail: david@yingheexpo.com
Website: www.spcexpo.com