The 8th Shanghai International Oral Care Expo 2026

PersonalCareExpo · YingHe

The 8th Shanghai International Oral Care Expo 2026

Date: October 28‑30   |  Venue: Shanghai New International Expo Centre

Strategic Partners

The global oral care industry is entering a golden era of development. A high‑profile industry event focusing on core market demands and global premium resources is about to open. Under the authoritative guidance of China Oral Care Industry Association, PCE 2026 The 8th Shanghai International Oral Care Expo will be grandly held at Shanghai New International Expo Centre from October 28 to 30!

This exhibition highlights cutting‑edge industry trends, showcasing innovative products, core technologies and high‑quality raw & auxiliary materials across oral care sectors. It builds efficient supply‑demand matching channels for upstream and downstream enterprises, helping participants capture market insights and connect with full‑channel core buyers. Attendees include traditional key purchasers such as import traders, brand agents, cross‑border e‑commerce procurement teams and dental clinic decision‑makers, as well as emerging‑channel buyers: group‑buy service providers, corporate welfare procurement departments, community group‑sourcing platforms and gift custom purchasers. It fully covers bulk purchasing, corporate customization and community group‑order demands. Massive professional buyers will gather for business negotiations, enabling resource complementarity, win‑win cooperation and high‑quality development of the oral care industry.

Visitor Categories

The 2025 PCE Shanghai Oral Care Expo welcomed 15,264 on‑site visitors, demonstrating strong market appeal and scale advantages. The show brings together oral‑care brands, chain stores, distributors & agents, group/gift purchasers, e‑commerce & new‑retail operators, industry associations and government representatives. It serves as a professional platform for exhibitors to connect with purchasing sources, optimize supply‑chain layout, enhance product value and expand e‑commerce channels, facilitating industrial resource integration and progress.

Featured Key Buyers

Scope of Exhibits

1. Daily Oral Care Products
    Toothbrushes, toothpaste, tooth powder, whitening strips, dental floss, dentifrice powder, mouthwash, oral sprays, chewing gums, electric toothbrushes, water flossers and other electronic oral devices, related supporting products, etc.

2. Special‑purpose Oral Care Products
    Teeth whitening devices, whitening strips, interdental brushes, orthodontic toothbrushes, silicone teething sticks, oral cleaning swabs, children‑specific dental gel, denture cleaners, denture adhesives, oral ointments, functional gels, oral ulcer sprays & patches, denture cleaning tablets, etc.

3. Raw & Auxiliary Materials
    Abrasives, surfactants, thickeners, humectants, food‑grade pigments, flavors and fragrances and other raw materials for toothpaste manufacturing

4. Packaging & Production Equipment
    Manufacturing equipment, packaging machinery, packaging materials and innovative technologies for toothpaste, toothbrushes and other oral‑care articles

5. OEM / ODM Manufacturers and Other Related Products

Selected Exhibitors

Concurrent Events

• Toothpaste Industry Innovation Forum (Hosted by China Oral Care Industry Association)
      Focus on functional toothpaste, whitening / anti‑sensitive / herbal formulas, raw‑material innovation, regulatory filing, packaging design, OEM manufacturing, children’s toothpaste and hit‑product development for new consumption

• Oral Appliance Innovation Forum (Hosted by YingHe Exhibition)
      Focus on electric toothbrushes, water flossers, portable teeth‑cleaning devices, teeth‑whitening instruments, smart oral small home appliances, motor & electronic control, structural technology, supply chain and cross‑border market trends

• Oral Accessory Innovation Forum (Hosted by Shantou Toothbrush Association)
      Focus on floss picks, interdental brushes, tongue scrapers, orthodontic cleaning accessories, disposable oral kits, portable oral sundries, design and craftsmanship upgrading

• Marketing Innovation Forum (Hosted by Youzan)
      Analyze full‑channel marketing strategies covering new retail, short‑video operations and private‑domain traffic in the AI era. Share practical solutions for brand growth and channel conversion

• New‑Consumption Oral Care Innovation Forum (Hosted by China Oral Care Industry Association)
      Focus on mouthwash, oral sprays, clinic‑grade oral care, children’s functional oral products, oral essence, throat‑care and other non‑toothpaste oral gel & liquid products

• Manual Toothbrush Innovation Forum (Hosted by Jiangsu Toothbrush Association)
      Focus on new designs, ergonomics, advanced tufting technology, eco‑friendly materials, scenario‑based segmentation, hotel & travel‑exclusive lines and differentiated strategies against fierce market competition

• Chief Buyer Forum (Hosted by Shanghai Pudong New Area Commerce Federation)
      Adopt forward‑looking new‑consumption perspectives to decode product‑selection logic, new‑item incubation and blockbuster‑product building. Address channel demands to empower product iteration and sustainable business growth

• Packaging Innovation Forum (Hosted by Shanghai Daily‑Use Chemical Industry Association)
      Focus on aesthetic design, eco‑friendly packaging and functional packaging. Present cost‑efficiency solutions and connect participants with premium packaging‑supply resources

*Subject to change, final agenda to be released before show opening

4th TOP Omni‑Channel Sourcing Matchmaking Conference

• Chain Supermarket & Pharmacy Match‑up Session
      National chain supermarkets including Freshippo, HotMaxx, Shanghai Shuyonghui, China Resources Vanguard, JD 7‑Fresh, Watsons; major pharmacy chains such as Huashi Pharmacy, Yifeng Pharmacy, Guodafumei, Laobaixing Pharmacy, Leiyunshang, Shanghai Pharmacy, Dingdang Smart Pharmacy are invited for on‑site targeted business matching.

• New‑Retail & Private‑Domain Sourcing Session
      Nearly 30 top‑tier private‑domain and new‑retail platforms with annual GMV over 100 million RMB will attend for sourcing: Jingling Group, Ai Inventory, NianGao Mama, Meishe Selection, Xingtao Preferred, Caiyan Group‑Buy, Fanxiang Technology, Modu Little‑Big King, Husenghuo Private‑Domain Live, Xiawucha Group‑Buy, No.7 Alliance, Lejia Premium Collection, etc.

• MCN & E‑commerce New‑Channel Sourcing Session
      Top MCN agencies including Tisu, Gouxuan Youmi, Chanxuan; multi‑million‑fan influencers such as Lier Baby, Dolphin Surprise Society, TVB Go‑Shopping, Christy Chung; Xinhua News Agency, Youzan, Dewu, Tuan‑Mai‑Mai & Meituan Optimal, flagship e‑commerce stores, European cross‑border e‑commerce platforms for one‑on‑one business talks.

Show Schedule:
Shanghai: Oct 28‑30, 2026｜Shanghai New International Expo Centre
Guangzhou: Apr 15‑17, 2027｜Guangzhou Haizhu International Convention & Exhibition Centre

Contact Information

Company: Shanghai YingHe Exhibition Service Co., Ltd.
Address: Room 1001, Building 34, No.258 Xinzhuan Highway, Shanghai
Tel: +86‑21‑64512629
E‑mail: david@yingheexpo.com
Website: www.spcexpo.com.cn