Buyer Groups

Audience Industry Distribution

Buyer resources of this exhibition cover the whole upstream and downstream channels of the personal‑care industry. Purchasers from diverse channels are well‑represented with clear procurement demands, precisely matching exhibitors’ business cooperation requirements. Breakdown of professional buyers is shown below:

24.49% Supermarkets / Chain Stores / CS Stores / Pharmacies	12.49% Brand Owners / Manufacturers
19.75% Distributors / Agents	8.76% Supply‑Chain / Logistics / Warehousing
17.86% Centralized Procurement / Gifts / Group Buying	1.78% Associations / Media / Government Authorities
13.62% E‑commerce / New Retail / Social E‑commerce	1.25% Other Industry Institutions

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Hong Kong, Macao, Taiwan & Overseas Professional Buyers

The exhibition reaches global markets. Overseas buyers span seven major regions, bringing abundant resources for cross‑border trade, overseas agency and international retail chains, supporting exhibitors to expand into global markets. Regional breakdown of overseas visitors is as follows:

34.73% Asia (Excluding Chinese Mainland)	25.33% Europe
19.42% Hong Kong, Macao and Taiwan	11.76% Africa
4.12% South America	2.95% North America
1.76% Oceania

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Core Visiting & Procurement Demands

Professional attendees come with clear objectives. Over 90% of visitors arrive with definite requirements for procurement, new‑product sourcing and supply‑chain cooperation, perfectly matching exhibitors’ customer‑development goals:

27.06%

Sourcing New Suppliers

25.74%

On‑site Product Purchase & Ordering

24.75%

Discover New Products & Supporting Services

13.86%

Maintain Existing Supply‑Chain Partnerships

8.58%

Obtain Cutting‑edge Industry Information

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Full‑coverage Categories of Professional Buyers

The exhibition achieves full‑spectrum coverage of personal‑care buyers. Mainstream online‑and‑offline purchasing channels gather on‑site, covering wholesale, retail, e‑commerce, group buying, medical institutions, cross‑border trade and all other circulation segments:

Off‑line Physical Channels

Wholesalers, traders, agents, distributors, national chain supermarkets, CS beauty collection stores, chain pharmacies, premium hotels, offline chain retail outlets

Centralized & Group‑buying Channels

Government‑enterprise procurement platforms, gift‑and‑group‑buy firms, corporate welfare procurement, offline group‑buy stores, community group‑buy service providers

Online E‑commerce Channels

Comprehensive e‑commerce platforms, private‑domain new retail, social e‑commerce, live‑streaming MCN agencies, cross‑border e‑commerce, content‑driven influencers

Institutional & Supporting Channels

Industrial research institutes, personal‑care industry associations, trade media, government commercial bureaus, third‑party supply‑chain service providers

Selected Key Attending Well‑known Buyer Brands:

Walmart, Metro, Wanda Plaza, Bailian Group, Freshippo, 7FRESH, Watsons, HotMaxx, Sephora, Kidswant, RT‑Mart, Shein, Youzan, Dewu, Gome, Ji Hotel, Jinjiang Hotels, Elephant Supermarket, Mihe Yilian, Xinghe Youxuan, Jingling Group and thousands of other leading channel brands.

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Special‑session Business Matchmaking · Target‑invited Buyers

Chain Supermarket & Pharmacy Session

Supermarket Matchmaking | Pharmacy Matchmaking

This session invites national chain supermarkets including Freshippo, HotMaxx, Shangshu Yonghui, China Resources Vanguard, JD‑7FRESH and Watsons; as well as chain pharmacies such as Huashi Pharmacy, Yifeng Pharmacy, Guoda Fumei, Laobaixing Pharmacy, Leiyunshang, Shanghai Pharmacy and Dingdang Smart Pharmacy for one‑on‑one efficient business talks with exhibitors.

New‑Retail & Private‑domain Session

Leading Retail Channel Sourcing Matchmaking

Nearly 30 top private‑domain and new‑retail platforms with annual GMV exceeding RMB 100 million attend, including Jingling Group, Aicunku, Niangao Mama, Meishe Zhenxuan, Xinghe Taoyouxuan, Caiyan Group‑buy, Fanxiang Tech, Modu Daxiaowang, Husenhuo Private‑domain Live‑streaming, Xiawucha Ketong Wanwu, Qihao Union and Lejia Jingpin Hui. It breaks traditional supply‑demand barriers and fosters deep cross‑industry collaboration across the value chain.

MCN & Cross‑border E‑commerce Session

New‑channel Sourcing Fair · Influencer Sourcing Fair

Top‑tier MCN agencies such as Tisu, Gouxian Youmi and Chanxuan are assembled, alongside multi‑million‑fan influencers including Lier Beibei, Dolphin Surprise Society, TVB Know‑Goods and Christy Chung. Partners include Xinhua News Agency, Youzan, Dewu, Tuantuanmai & Meituan Youxuan, Yonghui / Tmall / JD official flagship stores. European cross‑border e‑commerce and Global Trade‑Link and other overseas channels are also invited for on‑site one‑on‑one negotiations covering product sourcing and brand distribution cooperation.

Shanghai International Personal‑care Expo has cultivated professional purchasing resources for years. It brings together accurate professional buyers from home and abroad and builds an efficient supply‑demand docking platform, helping exhibitors develop channels, secure orders and expand global business.